CRM – Customer Relationship Management
Actively Ensuring Customer Loyalty
The integrated Customer Relationship Management solution by CSB-System helps to exploit all your company's potential in the optimal way and to tie the customers to the company in the long-term. All areas of active customer retention are covered extensively – from strategic planning to operational dialogue with customers, analysis, maintenance and use of essential data. Strategic planning and scenario modules as well as comprehensive functionality for a planned vs. actual comparison between strategic goals and the associated actual data are available. With one click, it is possible to access all required ERP data-like address information, offers, orders, stocks on hand, coverage planning and sales data, ultimately giving a transparent view of the overall customer data.
Comprehensive communication management enables a successful dialogue as well as automated data exchange with each company’s business partners. In addition, the CRM by CSB-System offers extensive analysis and reporting functions. In this way, make use of the information collected during customer contacts to optimize the entire value-added chain.
Your Benefits at a Glance:
- Integration of all areas of active customer retention – from strategic planning to the operational dialogue with customers and analysis of all essential data
- Full integration in the industry-specific ERP software
- Transparent view of all customer data
- Comprehensive communication management for an optimal dialogue with customers – per fax, email, CTI via the CSB-Phonemaster®, EDI, internet, intranet, etc.
- Automated data exchange via EDI
- Large range of evaluation options